Client: Kia Canada
Social Performance Analysis
Presented monthly reports and provided strategic social content recommendations to achieve KPIs.
Utilized Sprinklr, Facebook/Instagram Insights, TikTok Analytics, X Analytics, and YouTube Analytics to monitor social media progress, leading to an increase in audience engagement.
Below is the breakdown of the overall social performance for Instagram and Facebook from when I took over the Kia Canada account on June 2022.
Social Content Creation:
Partnership Campaigns
Created, produced, captured, and edited engaging brand video and image content using the video editing software CapCut which kept the community engaged and reached new audiences on TikTok and Meta.
Social Content Creation:
Event Promotions
Social Content Creation:
Brand Ambassadors
Social Content Creation:
Product + Brand Promo
Community Management + Engagement
Engaged with community members, providing timely responses with appropriate brand tone and voice.
Strategy Creation
Launched Kia Canada’s TikTok account by crafting the social strategy with tactics and an annual plan with the goal of growing engagement, views and audience following in 2024.
Live Event Coverage
Collaborated with creative and studio teams to develop monthly content briefs, fostering increased audience engagement through live event social content coverage.