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Raptor's Promo Concept

Created this visual using Adobe Photoshop for a promotion concept for our company’s Instagram page. It’s purpose was to boost engagement and followers on our page with the following plan:

01. Guess the right score for tonight's game

Participants must comment the correct score for each team in the comment section.

02. Like this post and follow our account

Participants also had to like the picture and follow our account

03. Share this on your stories to be entered

The final step required participants to share the post on their Instagram story. After they have completed all the steps and they guess the correct score after the game ends, the winner would have received a Direct Message from us with the details on how to claim the prize money. 

Instagram Page

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After just a few weeks, I have managed to restructure the look feel of the company's Instagram page by adding relevant story highlights and changing the wording of the profile biography. I also managed to slightly increase the following by organic engagement and content posting that resonates to our target audience.